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Marketing As…

December 21, 2011

Marketing-as-influence = marketing-as-governance.  This has been the reigning regime for a few generations.  A marketer’s job is to stimulate buying behavior, to get “consumers” (you) to buy whatever it happens to be convenient for them to make or to sell.  The means are to create addictive, repetitive, predictable behavior, the end is the sustenance of revenue, and the marketer, being the driver of decision-making, becomes the de facto policy maker.

Imagine how the world will change as the dinosaurs of marketing-as-influence and marketing-as-entertainment continue to die out and give way to marketing as education, marketing as art, and marketing as service.

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